WHO WE ARE
OUR PURPOSE
The Will To Live is more than a program. It’s a mindset forged through challenge, discipline, and purpose. Built around five foundational pillars: Warrior Ethos, Resiliency, Tactics, Cohesion, and Physical Fitness. This initiative equips individuals to overcome adversity, lead with clarity, and thrive under pressure.
Originally developed to strengthen readiness and culture within the ranks, The Will To Live has evolved into a framework for personal transformation. It challenges participants to confront their limitations, refine their discipline, and commit to continual growth.
This is not simply about enduring the struggle, it’s about redefining what it means to live with intention and strength. The Will To Live inspires individuals to rise above circumstance, to sharpen both mind and body, and to carry forward a sense of resilience that extends far beyond uniformed service and into every aspect of life.
OUR WHY
Initially, this program was created to address limiting factors to readiness. As a reservist, you typically have competing priorities and not enough time to meet the bare minimum requirements, let alone find time and ways to go above and beyond. As a result, the type of culture that was being produced within our unit was leading to a lack of standards, excellence, and grit; all things that are needed to fulfill the mission we are tasked to perform. The Will To Live was created to foster a particular mindset within each individual, leading them to perform at higher and higher levels. As the mindset begins to change within the collective, we can now address the culture problem as a whole.
Our ultimate goal is to implement mindset shifts that lead to improvement in people's overall, day-to-day lives.
